History of ABC Trust
The history of Action For Brazil's Children Trust
Action for Brazil’s Children Trust (ABC Trust) was the largest charity in the UK dedicated to helping at risk children and young people in cities across Brazil.
ABC Trust was founded in 1998 in Bahia, NE Brazil by Jimena Pratcha. Inititally started to support the Graos de Luz (Seeds of Light) Project, the project began as a soup kitchen but soon focused on education, extra-curricular activities and an outreach scheme.
Whilst working at Grãos de Luz, Jimena met Jimmy Page. They spoke about the problems facing the children of Brazil, and discussed doing a project 'some day'. When they returned to settle in the UK, Jimena set up ABC Trust, with Jimmy as the founding patron. Initially the charity was run from their home until it rapidly grew into offices established in Bury St Edmunds, Suffolk. In 2003, Grãos de Luz was named a UNICEF Brasil project of the year. It has since also been honoured by the Brazilian Ministry for Culture.
ABC Trust, at the time of their merge with Childreach International, had supported 22 projects and reached over 22,000 children and their families.
Vision – A Brazil in which every child has the right to, and the reality of, a safe childhood, a good education and opportunities to reach his or her potential.
Mission - To protect and empower at risk children and young people through providing local community services and positive role models in their lives.